Photography & Compositing

Objective:

To create themed imagery on specific roads for use with digital and print ad campaigns. The themese ranged from vacation getaways to driving your dog to the park.

Process:

In order to capture these themed vehicles driving on the roads, I had to shoot a blank image of the road and then shoot the vehicles separately and photoshop them into the original road image. The client wanted specific portions of each road to be shown and if we tried the practical way of shooting on the roads with these vehicles, we would have to shoot over and over to get the perfect shot. Can you imagine having to drive 10 miles to get off the highway and drive 10 miles back to get back on the highway and try again everytime?

Planning

First thing I had to do was scout the locations and decide which location corresponds with each of the themes. Each location was marked on a map and a sample image was taken for reference. I then had to organize the vehicles and gear that goes with each outdoor theme. (Surfing, camping, sports, etc.)

Photography

Day 1 I visited each marked location and took a handful of images to be used as a background images. Day 2 I took images of each themed vehicle, trying my best to match the angle of the brackground image. I also had to consider the positioning of the sun from background image and make adjustments to the vehicle position so that the shadows would also match.

Editing

I then removed the backgrounds from all of the vehicle images and placed the vehicles in the corresponding background. I had to color correct and match the tones & exposure. I also had to blur anything that would have motion like the wheels and anything loose hanging off of the vehicle like a flag or rope.

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